To unleash the visceral power of music
I did not write the code for Skullcandy.com, but worked to develop the UX and customer journy. I completely redesigned the checkout experience, homepage, PDP pages, top and bottom navigation elements. From this work the site saw a 25% lift in conversion rates and a 33% lift in add to cart rates. Additionally, the website won BigCommerce's Best New Ecommerce Website Design for 2018.
September 18, 2018